Pictas Focus: simple ways to boost your Instagram engagement

Quick tips to grow on IG

Photo by Karsten Winegeart on Unsplash

You have followers, but some days it feels like you're posting into the void. No one on social media seems to care about your business or what you have to say. It's a frustrating feeling when a post you thought would get a lot of attention on Instagram ends up sinking.

Here are simple ways to boost your Instagram engagement.

How to increase your Instagram engagement.

So you're wondering how to increase your Instagram engagement, and how to finally get your followers to engage with your content without resorting to comment pods. After all, social media is about starting a two-way conversation with your audience – you shouldn't feel like you're just pushing content to your followers without any response. Once you've managed to get your Instagram followers to engage with your content, there are a few ways to convert your followers into customers.

Boost your Instagram engagement by responding meaningfully to your followers' comments.

A big part of starting a two-way conversation is responding to comments on your posts – not just ignoring them. Treat Instagram like a real networking event and use it as an opportunity to build real relationships. To do this, you need to respond to the comments on your posts.

I tend to respond in bursts, once or twice a day. Sitting there and responding to all comments at once can disrupt your day and productivity.

Boost your Instagram engagement by focusing on the quality of posts, not the quantity.

Quality is everything on Instagram these days. Posting junk just to try to hit an imaginary posting quota that you've been told to aim for every day or every week will actually hurt your Instagram engagement.

So the big advantage here is not just posting for the sake of posting but delivering quality.

Now on to the main topic: how to boost your Instagram engagement.

1. Boost your Instagram engagement with meaningful captions.
   
   I'm constantly frustrated or bewildered when people don't pay attention to their captions – they treat them as if they're completely unimportant. Let me tell you something: your Instagram caption is IMPORTANT.

   Yes, your Instagram image grabs attention, but it's your caption that promotes engagement. It's what gets people talking. So, take some time to craft your captions – think about them and make them worth reading. Tell a story and build a connection with your Instagram followers.

2. Boost your Instagram engagement by asking questions and fostering a two-way conversation.

   
   Use your Instagram image captions to start a two-way conversation with your Instagram followers. An easy way to do this is simply to ask your followers a question in the caption or encourage your audience to voice their opinions.

   You could even go a step further and ask your audience what they're struggling with or what content they'd like to see – this way, you can ensure you're publishing content that your followers will want to engage with in the future.

3. Boost your Instagram engagement by sharing your posts in an Instagram Story.
   
   With the way the Instagram algorithm works, only a small percentage of your followers will see your Instagram posts in their feeds. This isn't Instagram trying to maximize its revenue – there's just too much content for your followers to see every post from every account they follow.

   However, Instagram Stories are another way for your content to be seen. Every time you share a post on your Instagram feed, make sure you also post it in your Instagram Story. You could even add a brief caption to get people to swipe through and view the entire post. Don't forget to use hashtags in your stories as well.

These are just a few strategies you can adopt to increase visibility and engagement.

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